Professional international horticulture consultancy

Get2Grow

We connect knowledge, networks and strategy to help horticultural businesses grow sustainably, worldwide.

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What we do

Our Services

Get2Grow offers specialised consultancy for the professional international horticulture sector. From strategy to execution — we stand beside you at every step of your growth journey, including access to our digital platform HortiHub.

International Market Expansion

We guide horticultural businesses into new international markets — from market analysis and partner selection to on-site implementation.

Strategic Growth Advisory

Tailor-made growth strategy based on data, sector trends and your company's specific position in the international horticulture chain.

Cultivation Optimisation

Technical guidance on cultivation systems, climate control and crop protection for maximum quality and yield.

HortiHub Platform

Through our HortiHub platform you get access to science-based growing and energy tools, based on the Plant Empowerment methodology. Discover HortiHub →

Network & Partnerships

Access to our broad international network of growers, traders, retailers and investors in the professional horticulture sector.

Business Development

Support in setting up new business models, financing structures and partnerships for scalable growth.

How we work

Our Approach

01

Analysis & Diagnosis

We start with a thorough analysis of your business, market position and growth potential — nationally and internationally.

02

Tailored Strategy

Based on the analysis, we develop a concrete, actionable growth plan that fits your goals and capacity.

03

Implementation & Guidance

We stand beside you during execution: from entering new markets to operational optimisation on the floor.

04

Monitoring & Adjustment

HortiHub lets you continuously monitor climate, energy and results — so we adjust course together based on live data, not only at the next consult.

Included with your trajectory

HortiHub: your platform, included with every trajectory

Alongside personal consultancy, we give clients access to HortiHub — our digital platform for science-based growing tools, energy optimisation and training. It keeps you in control of climate, energy and team between consults, at no extra licence cost.

Most requested in 2026

CHP optimisation: your day, hour by hour

The reduced energy tariff is disappearing, exemptions are tapering off, and a CO₂ levy is coming on top — while day-ahead prices grow more volatile with solar and wind. Running on instinct gets expensive.

HortiHub works through your full day: when the CHP runs and stops, how the heat buffer charges and discharges, where lighting hours are cheapest within the natural day, and how much room temperature integration gives you — all within your own CO₂ ceiling. You see the schedule, and what it earns against running flat.

  • Day-ahead prices and imbalance side by side
  • Buffer, lighting and TI in one calculation
  • CO₂ ceiling via a shadow price, not on/off
  • Per hour: run, fire up, or buy in

Daily Climate Advisor

Upload your climate computer's daily export and see, every morning, what went wrong overnight, whether it was preventable, and exactly which control it was about — with a full report and rules that learn from every rating you give.

Outside Weather, Against the Norm

KNMI station data compared to the three-year average, so "was last week actually colder than normal" gets a real number instead of a feeling — a defensible answer for board or bank conversations.

Labor Planning

Turn crop area, activity norms and working days into a weekly headcount — from row maps to team scheduling, so staffing decisions rest on numbers, not a guess.

Training & Onboarding

Interactive courses for your team — climate, irrigation, fertilisation, IPM and labour — so new staff pick up the same knowledge your best growers already have.

New modules for engineering, finance, sales, crop protection and inventory are in development.

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How the numbers are made

Open arithmetic, checked twice

Every figure HortiHub shows comes from a published method you can look up, and every engine is tested against numbers it did not produce itself. Nothing is a black box, and nothing is tuned to look good.

Nutrient solution

A salt is its formula and a recipe is chemistry, not a table. EC follows Kohlrausch's law with Davies activity coefficients; acid demand comes from carbonate speciation at the target pH; the doses for every product are solved at once by non-negative least squares; and the drip solution's saturation indices for calcite, gypsum and brushite are computed the way PHREEQC does.

  • Two independent implementations — TypeScript and Python — agree to one part in ten million on every fixture case
  • 55 crop recipes from Van der Lugt et al. (2020), charge-balance-checked on every build
  • The empirical rule 0.095 × Σ cations + 0.19 shown beside the computed EC as a cross-check
Read the method in the tool →

Climate advice

The advisor does not grade a day against thresholds. It finds incidents in the rate of change of your own readings — a humidity that climbed faster than the screen could answer — names the driver, and asks one question of each: could this have been prevented with the controls that were still available? The verdict carries the version of the judge that gave it, so a better judge later never rewrites what an older one said.

  • Rate-of-change detectors per parameter, with the lever that was still free at the time
  • A versioned preventability judge; every rating you give trains the relevance model on your own house
  • The next day checks whether the named control actually moved
See it in the tool →

Energy

The CHP planner is an optimiser, not a rule of thumb: 24 hours of day-ahead and imbalance prices, the engine, the heat buffer, lighting hours and temperature integration, solved together. Your CO₂ ceiling enters as a shadow price — every kilogram costs something in the plan — rather than as an on/off switch, so the schedule bends instead of breaking.

  • Per hour: run, fire up, or buy in — and what each choice is worth against running flat
  • Every plan is stored with its engine version, so a result can be reproduced later
  • The schedule exports as CSV; the landing figure above is an average of real runs, or nothing
See it in the tool →

Your data stays yours: it lives in a standard Postgres database under your own company, the files in and out are the ones you already use — Excel, CSV, the lab's PDF — and every formula above is published. Nothing here depends on a black box you could not leave.

About Get2Grow

Specialist in international professional horticulture

Get2Grow started from a genuine passion for horticulture and a sharp eye for international opportunity — not a business plan first. We combine hands-on expertise with a pragmatic approach and a wide global network, built one relationship at a time.

Our consultants bring years of hands-on experience in greenhouse horticulture, ornamentals, and fruit and vegetable growing — from Northern Europe to the Middle East, Asia and the Americas. We've stood on the greenhouse floor ourselves, not just in the boardroom.

We believe sustainable growth starts with the right strategy, the right partners, and the courage to push past the usual boundaries — and we'd rather have that conversation in person than over a brochure.

Schedule a meeting
15+
Years of experience
30+
Countries active
200+
Projects completed
98%
Client satisfaction
Let's talk

Contact

Have a question or want to know more about our services? Feel free to reach out — we're happy to think through the growth opportunities for your business.

Email
info@get2grow.com
Phone
+31 (0) 85 000 0000
Location
Westland, Netherlands